DIRTY MERMAID E-COMMERCE SITE
A beautiful and easy-to-navigate e-commerce site is essential for a successful business launch, as it tells the story of your product and/or service. When selling items such as spa and personal care, it becomes even more crucial as you must convey the feeling and aromas associated with your collection.
HOME + WELCOME
I discovered that the primary "hangout" spot was the home and welcome page. Visitors come to your home page to find out what you're about and what you offer. The mission should be front and center, and clear to the visitor. The overall brand language should be consistent in palette and imagery.
PRESS + MERMAID SQUAD
As the collection is new, it is important to show the "buzz" around it and feedback from customers. Shoppers can read on product reviews by the "Mermaid Squad" and see if it's something they would like to try out.
The shop is easy to navigate with items grouped in collections. Shoppers can easily purchase on their computer, tablet or phone. Check out is optimized with the ease of mailing list subscription opt in.